Pop star Anne-Marie, DJ Digital Farm Animals and YouTuber-Rapper-Boxer KSI have teamed up to deliver ‘Don’t Play’.
The track is set over a garage-style beat by Digital Farm Animals, and sees Anne-Marie take the hook where she pleads to the listener “Don’t play games with my heart“. KSI features on the majority of the verses, offering a low melodic flow, similar in vibe to that of Louis Rei (WSTRN) and Not3s.
The visuals for ‘Don’t Play’ sees KSI return to the boxing ring, however this time as a coach.
The music video begins with Anne-Marie appearing to be bullied and shoved around by some other girls. She then finds a flyer for a ‘Fight Nite’, and heads over to the boxing club.
Though they go through some troubles at first, Anne-Marie soon improves through the help of KSI and Digital Farm Animals.
At the Fite Nite, Anne-Marie is eventually victorious against her opponent, and celebrates with the other two artists.
The track is KSI and Digital Farm Animal’s second collaboration, following the recent success of ‘Really Love’ (also featuring Craig David) which went to no. 3 in the UK Single Charts last year.
You can stream ‘Don’t Play’ on Spotify here.