LA-based producer Crumz has brought artists from the UK and America together to deliver this banger with accompanying visuals.
With “Crumz on the beat”, K1NG covering the hook and Not3s, PnB Rock and S1mba taking the verses, each of the artists delivers, playing to their individual strengths.
The visuals are exactly what you’d expect; the five artists vibing together in a mansion, dressed in vibrant drip, surrounded by plenty of back up dancers.
If were in a pre-COVID world this tune would definitely be getting played at every R&B club night.
You can stream ‘On It’ here.