The station now in its 4th year of broadcasting, was internet-based targetting a teenage and young adult audience and developing presenters of the future through a series of training and development with industry professionals.
Solomon Onaolapo the broadcast license holder stated that ” the whole team is excited about the switch over, we have been building up to this for the best part of 4 years. This makes the station official, connecting with a wider audience across Manchester and Stockport”.
Pie Radio is the only fully owned and led BAME station in Manchester, specialising in urban music, rap, hip hop, grime, afrobeat, dancehall and drill. This puts the station in the same category of BBC Radio 1xtra and Capital Xtra, this provides a local platform to musicians across Greater Manchester.
The station Manager Mzimkhulu Mtetwa (Sparkz) “It’s really exciting, we already have a growing audience just from the website and Alexa but also our Pie Radio app. With the launch of DAB, means that we have now increased the way of listening and interacting with us “.
Pie Radio recognises that within media, the BAME community lacks opportunities for development and recruitment. The station has organised a series of master classes from those who are currently working in radio, so they can pass their experiences on.