New figures from the British Phonographic Industry have shown that rap music has had its most successful year to date in the UK.
The BPI (the UK association of independent and major labels), has confirmed that over 1/5 of the UK’s overall streams throughout 2020 were rap and hip-hop.
To put this achievement into perspective, rap music only counted for 3.6% of the singles market back in the 1990s – now its 22%. Similarly if we look at the album market, the genre has skyrocketed from counting for 2.7% in 2014, to 12.2% in 2020.
Furthermore, in 2020, British artists made up 1/3 of all rap and hip-hop singles streamed worldwide.
"Dave, Stormzy, Ghetts, J Hus et al – some of our finest lyricists – are getting their flowers at the best point of their careers, and they deserve every last bit of it." – @Jpizzledizzle.
— BPI (@bpi_music) April 15, 2021
We hope to continue seeing rap and hip-hop thrive throughout the UK in the years to come.
Let us know your thoughts on these new stats @pieradiouk