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Rap music has most successful year to date in the UK

New figures from the British Phonographic Industry have shown that rap music has had its most successful year to date in the UK.

The BPI (the UK association of independent and major labels), has confirmed that over 1/5 of the UK’s overall streams throughout 2020 were rap and hip-hop.

To put this achievement into perspective, rap music only counted for 3.6% of the singles market back in the 1990s – now its 22%. Similarly if we look at the album market, the genre has skyrocketed from counting for 2.7% in 2014, to 12.2% in 2020.

Source: BPI

Furthermore, in 2020, British artists made up 1/3 of all rap and hip-hop singles streamed worldwide.

Despite missing the top spot in the charts, KSI’s Dissimulation was the most successful debut album of the year of any genre, with 89,393 units of the album being sold in the UK as of March 2021.

Notable artists included AJ Tracey, Dave, Headie One and S1mba who each got up to 50 million UK plays on their music. It’s worth noting that Dave didn’t even put out any solo material in this year!

We hope to continue seeing rap and hip-hop thrive throughout the UK in the years to come.

Let us know your thoughts on these new stats @pieradiouk

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