Because of Alice, also referred to as BOA, is a Manchester-based brand that prides itself in ‘the art of simplicity’.

Founded earlier this year by influencer and YouTuber, Alice Olivia Cross, this brand encompasses her personal sophisticated style perfectly.  With over 560k followers on her Instagram and over 60k subscribers on her YouTube channel, Alice effortlessly demonstrates the importance of having timeless pieces you can wear again and again. She emphasises that Because of Alice is a brand she wants ‘to be worn, loved and kept’ for many years to come.  

Collection 1 of her brand BOA features 10 staple pieces, ranging from well-tailored blazers to elegant ribbed bodysuits, all a testament to Alice’s personal style.  

olivia alice cross BOA manchester because of alice fashion brand uk olivia alice cross BOA manchester because of alice fashion brand uk

Her collection-based brand and her staple pieces contribute to a better environment by encouraging people to shop less.  By shopping less as consumers and focusing more on pieces for life rather than trend-based clothing which will only last a season, we are reducing our carbon footprint.  With this being said, Alice showcases many ways to rediscover pieces and restyle pieces on both her social media platforms and her YouTube. 

Because of Alice has over 34k followers on Instagram and the brand sold out Collection 1 following a successful launch weekend.

We are excited to see what’s next for Because Of Alice in Collection 2. Check out the current collection here, and let us know your thoughts @pieradiouk.